Tissot Сronograph Watch: T-touch Technology Tissot Watches

Author: Joseph Levy

Tissot Chronograph Watch: T-Touch Technology drives all modern industry and Swiss watchmaker Tissot is no exception to the rule. Cell phones, self-checkout lanes and computer have touch screens and Tissot has capitalized on this popular trend to create a watch unlike any other. Tissot Chronograph Watch T-Touch offer specialized features at the fingertips of the wearer. Eight separate functions are available on the sleek touch screen including an altimeter, chronograph, compass, alarm, thermometer, barometer, date and time. Known for its innovation and accuracy, Tissot Chronograph Watch T-Touch watches deliver up-to-date information with a modern appeal. Available in a variety of collections, there is a fresh T-Touch watch to meet the demands of every wearer.

T-Touch. The standard T-Touch watches come in a variety of colors and combinations. Their unifying feature is in fact the patented touch screen technology and each one includes eight practical and high-quality functions. Whether a polished titanium dial or a unique 18K rose gold finish, the standard range of T-Touch watches are water resistant up to 30 meters. T-Touch Nascar. Tissot enjoys a unique relationship with Nascar in that it serves as an official timekeeper and produces official watches for the sport. The T-Touch Nascar watch brings the same level of precision that is necessary at the finish line to the wearer?s wrist. It features a bold chronograph accurate up to 1/100th of a second. A variety of bold rubber wrist straps can be matched to any favorite Nascar or other sports team. This timepiece is also available with a titanium or steel bracelet for a sleek, professional look.

T-Touch Trekking. The T-Touch Trekking model brings together a futuristic look and essential tools for survival in the great outdoors. This is a fully functional piece of equipment that compliments the casual outdoorsman or the avid orienteer. Its defining feature is a bold compass around the dial that is easy to read. Other aspects such as the thermometer and barometer prove especially effective in the wild. T-Touch Expert. Tissot welcomes its newest member in the T-Touch collection with the Expert model. This watch was crafted to bring together the competitive nature of sports and the adventuresome elements of the great outdoors in one package. It is an extra-large piece with a display fit for the biggest of adventures. The T-Touch Expert is a bold companion for mountain climbers, skiers and anything else that takes place under extreme conditions in the outdoors. It has an extra edge in that it is water resistant up to 100 meters.

Only the highest quality materials are used in the manufacture of these fine watches. The stainless steel used in Tissot watches is highly resistant to corrosion and extremely durable. Sapphire crystal is used to protect the watch face. It is extremely hard and can only be scratched or cut with a real diamond. These quality elements make Tissot's watches a step above the rest.
All Tissot watches come from a rich history of innovation dating back to the year 1853. The organization partners as an official timekeeper of professional ice hockey, fencing and cycling in addition to Nascar. The TTissot Chronograph Watch T-Touch are an example of rich tradition coupled with creativity, artistry in design and high-performance all in one.

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How the T-Touch watch has changed the markets view of the Tissot brand

Author: David Duke

The Tissot brand in the last five years has seen a massive shift in its market demographic and market position. Tissot used to be and still is a traditional watch manufacturer. They are a manufacturer who made Swiss watches that were dateless and classic. Ultimately a watch that would last a lifetime. However, the launch of the tactile T-Touch watch in the early 00’s signalled a new direction and a whole new demographic for the Tissot brand.
The Tissot Chronograph Watch T-Touch was and still is a state of the art piece of recreational equipment that can tell its wearer all sorts of useful information such as; the atmospheric pressure, the altitude and the temperature to name but a few functions. The Tissot Chronograph Watch T-Touch has been revolutionary and it has created new customers who have never heard of the Tissot brand before.
Tissot have now entered a new market place where their watches are no longer items that are purchased once and kept for ever. They are now firmly seated in the recreational sports watch market. This new market place has opened the Tissot brand up to an ever growing younger demographic with a disposable income that could now be used to buy Tissot watches. Tissot have been quick to act and have re-launched some of their classic watch families like the Tissot Chronograph Watch PRC100 and the Tissot Chronograph Watch PRC200. With a new style conscious look, these watches are worthy of challenging some of the market leaders. The Tissot brand has begun to cement itself as an affordable Swiss brand that can compete with the big guns such as Seiko and Citizen.
This expansion could not have been mastered without the Tissot Chronograph Watch T-Touch. The T-Touch has opened the door to a whole new market and Tissot have been clever enough to cease the chance and rebrand their company. Despite this, Tissot have not forgotten their core market with classic styles like the PR50 and Desire still at the heart of the brand. This shows that Tissot have created a long lasting plan that will see Tissot become just as familiar in the UK as the likes of Tag Heuer and Omega.

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